We believe in whole food for the skin and active ingredients. Every time another ingredient is added, it lowers the percentage of the active ingredients. By only utilizing whole, unrefined, organic food grade ingredients, we are able to omit the unnecessary additives like water, fragrance, preservatives and synthetics. The latter are just dilutes and decrease the power of the whole and active food for skin. We want the truth of the healthfulness of the products to come through with each and every application. The responsibility of creating products that work W/O causing harm is our commitment to bring you the healthiest skin, W/O compromise.