Reflecting on why we started this line, about going W/O.
We were looking for effective simplicity in our crazy lives – a plastic free, whole ingredient, active and healthy skin care line. And wondering, why is that too much to ask?
Who knew that would be pushing the envelope?
We knew we had to figure out, source, and invent a truly plastic free option for skin care, packaging, and values. We needed the ingredients to do their job. We had to completely re-think and re-invent everything we thought we knew - we had to go W/O.
We needed a detox in order to move this project forward. A detox of complexity in every sense of the word. We had to use our hands, no sprays, no droppers, no applicators - no plastic. We needed routines W/O complication for our busy lives. We wanted whole, organic, W/O processed ingredients for the health of skin, and we were W/O compromise in our approach and vision for this line.
We found our effective simplicity by going W/O.
Co-Founders and Sisters,
Jen + Kelly Lisle