We’re the modern skin minimalists.
It takes less than you think to have vibrant skin. Our streamlined system of essential skin-nourishing products deliver vibrant results without unwanted extras. W/O is designed by environmentally conscious individuals who put skin health first. To put it simply, we’re into saving face.
"This stuff is like magic for my skin."
"Perfect for traveling! Seriously."
"Cleared up my acne in 4 days."
"My skin is the healthiest it has ever been. People tell me I am glowing."
“After using this I don’t want to buy or use anything else”
Clean, thoughtful, simple. Meet the skincare staples you can trust. Experience our entire product line, packaged up for on-the-go ease.
YOU'RE ABOUT TO BE ALL SETBUY NOW
BE THE CHANGE
It all started with a quest for simplicity: Two industrious sisters seeking a go-to skincare routine that would be plastic-free, packed with whole ingredients, and reliably effective. A lack of any products on the market that met their rigorous standards meant it was time to hit the lab and create their own. When Jen and Kelly set out to reinvent the basics of skincare and create W/O, they had no idea it would be such a radical journey.
A plastic-free brand means re-thinking skincare completely. There are no spray nozzles, droppers, or applicators. Instead, hands become the primary tool for distributing our pure formulas, allowing the fingers to reacquaint with the skin. This method is almost ceremonious in its intimacy—and delightfully effective. Busy modern lives mean AM/PM options that fit seamlessly into hectic schedules, so we created a set that meets every need.
By rising to each challenge, we remained W/O compromise in our vision.
We make products that work wonders W/O harm and W/O chemicals, ensuring your skin is the healthiest it can be. Our formulas are created exclusively with whole, unrefined, organic food grade ingredients, W/O unnecessary additives like water, alcohol, fragrance, preservatives and synthetics. Our entire line is EWG Verified with the lowest and safest scores obtainable. These pure and healthy ingredients are tangible in each application.
Our durable lightweight containers are made from recycled aluminum and printed with enamel. Everything, including our silicone lid liners, is 100% recyclable and reusable. W/O products are packed in a TSA compliant, biodegradable wool felt bag. We ship everything in 100% recyclable and biodegradable materials. Our padded paper envelopes are printed with Algae Ink™ and sealed with rubber adhesive. We’ve saved over 30,000 plastic bags by encouraging our suppliers to avoid using plastic in their shipments, too.
It’s crucial to grasp how everyday choices ripple far into the future. Did you know that there are waves of microplastics swirling in our oceans from the 8 million tons of plastics entering our waterways each year? This is why we create skincare W/O plastic. In order to preserve our planet for future generations, we’re doing our part to make the smallest impact on the environment possible.